Privacy Policy

Last Updated: Jun 19, 2026

This Privacy Policy ("Policy") describes how Pacific Direct Marketing Company Inc. ("Our Company," "we," "us," or "our"), which owns and operates i118.ai and i118.com, collects, uses, stores, discloses, and protects information when you ("you," "your," or "Client") use our websites, applications, AI phone assistant services, and related technologies (collectively, the "Services").

By accessing or using the Services, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with this Privacy Policy, you may not access or use the Services.

1. Information We Collect

We collect information to provide, operate, maintain, secure, and improve the Services.

1.1 Information You Provide

We may collect information that you provide directly to us, including:

• Account information, such as your name, business name, email address, phone number, and physical address.
• Business information, including menus, product catalogs, pricing, business descriptions, operating hours, custom messages, and special instructions.
• Payment and billing information.
• Information submitted through support requests, contact forms, surveys, or other communications with us.

We do not store full credit card numbers long-term. If the AI assistant collects customer payment information during a call, such information is transmitted to you for processing through your own payment systems.

1.2 Information Collected Through Call Handling

Because the Services answer and manage communications on your behalf, we may collect and process:

• Caller phone numbers, names, addresses, and other contact information.
• Call recordings and audio content.
• AI-generated transcripts, summaries, and notes.
• Caller inquiries, messages, orders, reservations, appointments, and other information communicated during interactions with the Services.
• Payment information voluntarily provided by callers during interactions with the Services.

This information may be stored and processed to provide the Services, improve service quality, troubleshoot issues, comply with legal obligations, maintain security, and support our business operations.

1.3 Automatically Collected Information

When you access or use the Services, we may automatically collect information such as:

• IP addresses and device identifiers.
• Browser, operating system, and application information.
• Usage data, log files, and diagnostic information.
• Dates, times, and duration of access.
• Interaction data within our websites, dashboards, applications, and Services.

This information helps us maintain performance, security, reliability, and functionality.

1.4 Information From Third Parties

We may receive information from third-party providers and partners, including:

• Artificial intelligence and voice service providers.
• Telecommunications providers and carriers.
• Analytics, security, and cloud service providers.
• Payment processors and integration partners.

These third parties may have their own privacy policies and practices governing their collection and use of information.

1.5 Cookies and Analytics Technologies

We and our service providers may use cookies, pixels, local storage, session identifiers, and similar technologies to operate, secure, analyze, and improve the Services.

These technologies may be used to:

• Keep you signed in to your account.
• Remember your preferences and settings.
• Maintain security and prevent fraud.
• Measure usage, performance, and reliability of the Services.
• Analyze user interactions and improve functionality.
• Diagnose technical issues and troubleshoot errors.

We may also use third-party analytics, monitoring, and error-reporting tools to better understand how users interact with the Services and to improve performance, reliability, and user experience.

Most web browsers allow you to control or disable cookies through browser settings. However, disabling certain cookies may affect the functionality of the Services.

2. How We Use Information

We may use information to:

• Provide, operate, and maintain the Services.
• Answer, manage, record, transcribe, summarize, and deliver communications handled through the Services.
• Process payments, manage subscriptions, and administer accounts.
• Customize and improve your experience with the Services.
• Train, evaluate, monitor, maintain, and improve the Services and related technologies.
• Provide customer support and respond to inquiries.
• Troubleshoot issues, monitor performance, and improve reliability, functionality, and security.
• Detect, investigate, prevent, and address fraud, abuse, unauthorized activity, and other harmful conduct.
• Enforce our Terms of Use, Privacy Policy, and other applicable policies.
• Comply with legal obligations and protect our rights, property, users, and the public.

We do not sell personal information collected through the Services to marketers or unrelated third parties.

3. How We Share Information

We share information only as reasonably necessary to provide, operate, maintain, secure, and improve the Services, or as otherwise described in this Privacy Policy.

3.1 With Your Direction or Consent

We may share information when you instruct us to do so or otherwise authorize the sharing, such as when sending notifications to your staff, forwarding order information, connecting third-party integrations, or providing requested functionality.

3.2 With Service Providers

We work with trusted third-party service providers that help us operate and deliver the Services, including:

• Artificial intelligence, voice, and automation providers.
• Cloud hosting and data storage providers.
• Telecommunications carriers and communication service providers.
• Payment processors and billing providers.
• Analytics, monitoring, logging, and security providers.
• Customer support, integration, and infrastructure providers.

These providers may process information on our behalf solely for the purpose of providing services to us and supporting the functionality of the Services. They are required to implement reasonable privacy and security measures appropriate to the services they provide.

3.3 For Legal Compliance and Protection

We may disclose information when we reasonably believe such disclosure is necessary to:

• Comply with applicable laws, regulations, legal processes, or governmental requests.
• Protect the rights, property, safety, or security of Our Company, our customers, users, or the public.
• Detect, prevent, investigate, or address fraud, abuse, security incidents, or other unlawful activity.
• Enforce our Terms of Use, Privacy Policy, or other agreements.

3.4 Business Transfers

If Our Company is involved in a merger, acquisition, financing, reorganization, sale of assets, bankruptcy, or similar corporate transaction, information covered by this Privacy Policy may be transferred as part of that transaction, subject to applicable law.

4. Data Storage and Security

We implement reasonable administrative, technical, and physical safeguards designed to protect information against unauthorized access, disclosure, alteration, loss, misuse, or destruction. These safeguards may include encryption, access controls, monitoring, and other security measures appropriate to the nature of the information we process.

However, no method of electronic transmission, storage, or security is completely secure, and we cannot guarantee absolute security.

You are responsible for maintaining the confidentiality of your account credentials and for the secure handling, storage, and use of any information received through the Services, including call recordings, transcripts, summaries, customer information, and payment information provided to you.

In the event of a security incident involving personal information, we may investigate the incident and provide notifications to affected individuals, customers, regulators, or other parties as required by applicable law.

5. Your Responsibilities

As a user of the Services, you are responsible for:

• Providing any notices, disclosures, or consents required by applicable law, including those relating to call recording, monitoring, and the collection of personal information.
• Handling call recordings, transcripts, summaries, and customer information in compliance with applicable privacy, data protection, telecommunications, and consumer protection laws.
• Maintaining accurate and up-to-date business information, including menus, pricing, business hours, products, services, and instructions provided through the Services.
• Maintaining accurate account, billing, and payment information.
• Protecting the security of devices, accounts, credentials, and systems used to access the Services.

You are responsible for complying with all applicable laws and regulations relating to your use of the Services, including laws governing telecommunications, marketing communications, call recording, privacy, and data protection.

To the extent applicable under law, you are the data controller, business, or other party responsible for determining the purposes and means of processing personal information collected from your customers through the Services. Our Company acts as a service provider, processor, or similar service provider on your behalf when processing such information to provide the Services.

6. Data Retention

We retain information for as long as reasonably necessary to provide, operate, maintain, secure, and improve the Services; comply with legal obligations; resolve disputes; prevent fraud and abuse; enforce agreements; and protect our rights and interests.

Information that may be retained includes:

• Account and subscription information.
• Customer and caller information.
• Call recordings.
• Transcripts, summaries, and related communications.
• Business information, instructions, and configuration settings.
• Technical logs, diagnostic information, and usage data.

Retention periods may vary depending on the type of information, the nature of the Services provided, legal requirements, operational needs, and legitimate business purposes.

Upon account termination, we may delete, anonymize, archive, or otherwise retain information in accordance with our retention policies, legal obligations, and legitimate business needs. We are not obligated to retain any information for any specific period unless required by applicable law.

7. Children's Privacy

The Services are intended for use by adults and businesses and are not directed to children under the age of 18.

We do not knowingly collect personal information directly from children for the purpose of providing the Services. If we become aware that we have collected personal information from a child in violation of applicable law, we will take reasonable steps to delete such information or otherwise comply with applicable legal requirements.

8. Your Choices and Rights

Depending on your jurisdiction and applicable law, you may have certain rights regarding your personal information, including the right to:

• Access, review, or request a copy of your personal information.
• Correct or update inaccurate or incomplete information.
• Request deletion of certain personal information.
• Restrict or object to certain processing activities.
• Opt out of marketing communications.
• Exercise other rights provided under applicable privacy laws.

You may request deletion of your account and associated personal information by contacting us. Certain information may be retained as required by law, for legitimate business purposes, fraud prevention, dispute resolution, enforcement of agreements, security purposes, or compliance with legal obligations.

You may opt out of marketing emails at any time by following the unsubscribe instructions included in such communications or by contacting us directly. However, we may continue to send transactional, billing, account, security, and service-related communications that are necessary for the operation of the Services.

To exercise any applicable privacy rights, please contact us using the contact information provided in this Privacy Policy.

9. International Data Transfers

The Services are operated from the United States and rely on global service providers, including cloud hosting, telecommunications, analytics, and artificial intelligence providers.

As a result, information may be processed, stored, and transferred in the United States and other countries where we or our service providers operate. These countries may have data protection laws that differ from those in your jurisdiction.

By using the Services, you understand and consent to the transfer, processing, and storage of information in accordance with this Privacy Policy and applicable law.

10. Third-Party Links and Integrations

The Services may contain links to third-party websites, applications, services, or tools, and may allow you to connect third-party integrations such as payment processors, calendars, point-of-sale systems, communication platforms, and other external services.

When you choose to connect or use third-party services, information may be shared as necessary to provide the requested functionality.

We do not own or control third-party services and are not responsible for their privacy practices, security, content, or operations. Your use of such services is governed by their respective terms, conditions, and privacy policies.

11. Changes to This Privacy Policy

We may update or modify this Privacy Policy from time to time.

If we make material changes, we may provide notice through the Services, by email, or by other reasonable means. The updated Privacy Policy will become effective upon the date specified in the notice or, if no date is specified, upon posting.

Your continued use of the Services after the effective date of any revised Privacy Policy constitutes your acceptance of the updated Privacy Policy.

12. Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us at:

Pacific Direct Marketing Company Inc.

Email: privacy@i118.com

13. Additional Terms for Mobile Applications and SMS messaging

If you access the Services via app on a mobile device:

• Your device manufacturer or app store may collect additional data.
• Usage is subject to their privacy terms.
• We are not responsible for how third-party platforms handle your information.

If you access the Services via SMS messaging:

We are committed to protecting privacy and personal information when interacting through SMS messaging. This privacy policy section explains how data is collected, used, stored, and shared, specifically concerning the SMS program.

Information collected

Mobile Phone Number: Mobile phone numbers are collected when you opt-in to the SMS program.

Message Content: The content of messages exchanged through the SMS service may be collected.

Other Information (if applicable): Any additional information provided during opt-in or interactions may also be collected (e.g., name, email address).

How information is used

Information collected via the SMS program is used solely for the following purposes:

To send important notifications, or alerts related to user-subscribed contents, product supports, promotions, reminders, etc.

To fulfill any other purpose for which consent was explicitly given.

Your mobile phone number or other personal information collected through the SMS program will not be sold or shared with any third party for marketing or promotional purposes without explicit consent. However, it may be shared with platform providers, phone companies, and other vendors who assist in delivering mobile messages.

Data security

Reasonable measures are taken to protect the information provided through the SMS service from unauthorized access, disclosure, alteration, or destruction. Industry-standard security measures, such as encryption and access controls, are used to safeguard data.

Data retention

Information is retained as long as you are subscribed to the SMS service or as required by law. You can request deletion of your information at any time, and it will be deleted in accordance with legal requirements.

Your choices and rights

Opt-Out: You can opt-out of receiving SMS messages at any time by replying STOP to any message.

Access and Deletion: You have the right to request access to or deletion of personal information collected through the SMS service. Contact us to exercise these rights.

Your acceptance of these terms

By using our service, or opting in to the SMS program, you signify your acceptance of this policy and these terms and conditions.

14. California Privacy Notice (CCPA/CPRA)

Applies ONLY to California residents.

Under the CCPA/CPRA, California residents have specific rights regarding their personal information.

This section explains your rights and our obligations.

14.1 Categories of Personal Information We Collect

In the preceding 12 months, we may have collected:

Identifiers: Names, phone numbers, email addresses, IP addresses.

Customer Records: Call audio, transcripts, summaries, order/reservation details.

Commercial Information: Subscription details, usage metrics, transactions.

Internet Activity: Log data, device identifiers, browser information.

Audio/Electronic Data: Call recordings.

Professional Information: Restaurant business information.

Inferences: Preferences inferred from interactions.

We do not collect biometric data, precise geolocation, or sensitive personal information for profiling.

14.2 Purposes for Collecting Information

We use personal data to:

• Provide and improve the Services
• Take orders, reservations, and customer requests
• Deliver transcripts and summaries
• Provide notifications and support
• Prevent fraud
• Comply with laws

We do not sell or share personal information for targeted advertising.

14.3 Your Rights Under the CCPA/CPRA

Right to Know

You may request that we disclose the categories and specific pieces of personal information collected.

Right to Delete

You may request deletion of your personal information, subject to legal and operational exceptions.

Right to Correct

You may request corrections to inaccurate information.

Right to Opt-Out of Sale/Sharing

We do not sell or share personal information for advertising; therefore, no opt-out mechanism is required.

Right to Limit Use of Sensitive Information

We do not use sensitive personal information beyond permitted purposes.

Right to Non-Discrimination

We will not discriminate against you for exercising your rights.

14.4 Submitting a Request

To submit a Privacy Request:

Email: privacy@i118.com

To protect your data, we must verify your identity before completing requests.

You may designate an authorized agent to act on your behalf.

14.5 Data Retention for California Residents

We retain personal information only as long as needed to provide Services or comply with legal requirements.

Retention periods follow Section 6 above.

14.6 Minors

We do not knowingly sell or share personal information of minors under 18.